Choice Merchandise

Choice Health Bar is a beloved local eatery in Maui, known for its fresh, organic, and locally sourced food. While their branding was already well-established, they wanted to expand their revenue by making their merchandise more appealing to both locals and visitors. Our strategic merchandise design helped them achieve this goal, turning everyday items into must-have souvenirs for customers.

How We Helped:

• Merchandise Design: We went beyond just placing a logo on t-shirts and hats. Instead, we designed a line of merchandise that reflected the brand’s core values and connected with the laid-back, vibrant spirit of Maui. By incorporating unique design elements, custom patterns, and brand colors, we created t-shirts, hats, and tote bags that people truly wanted to wear and take home as part of their Maui experience.

• Brand Integration: Using Choice Health Bar’s established branding, we crafted merchandise that aligned with their identity while giving it a fresh and modern twist. The designs reflected the health-conscious and eco-friendly values of the brand, making the merchandise not just a product, but an extension of their mission.

• Souvenir Appeal: Understanding that many visitors to Choice Health Bar are tourists, we designed items that were not just promotional, but also served as meaningful souvenirs. By creating merchandise that feels like a piece of Maui, we helped turn everyday items into keepsakes that remind customers of their trip.

• Increased Revenue Through Appealing Merch: By making the merchandise more visually appealing and versatile, Choice Health Bar saw a significant increase in sales. Customers no longer saw the items as just branded products, but as stylish, high-quality pieces they wanted to wear or gift to others.

Results:

• Enhanced Merchandise Appeal: The new designs made Choice Health Bar’s merchandise more desirable to customers, helping to turn simple t-shirts and bags into statement pieces that resonate with both locals and tourists.

• Increased Sales and Revenue: The fresh approach to merchandise design led to increased sales, with more customers purchasing items as souvenirs or gifts during their visit.

• Brand Recognition: The success of the merchandise extended Choice Health Bar’s brand recognition beyond the walls of the eatery, as customers proudly wore and used the items in their daily lives.

How We Can Help You:

Even if your brand doesn’t need a full makeover, we can take your existing identity and create merchandise that people will actually want to buy and wear. We specialize in designing products that go beyond just logos, making them stylish and meaningful for your customers. Whether you're looking to create t-shirts, hats, bags, or other merchandise, we help turn your brand into something that customers will love to take home.