Choice

Choice Health Bar is a beloved local eatery in Maui known for its fresh, organic, and locally sourced food. They wanted to maintain their core values while refreshing their brand to attract both locals and visitors. Our comprehensive branding and digital strategy helped them achieve this goal.

How We Helped:

• Logo Refresh: Updated their existing logo to make it more versatile across various brand applications while staying true to their fundamentals and core values. The refreshed logo maintains the essence of Choice Health Bar while offering greater flexibility for use on merchandise, packaging, and digital platforms.

• Comprehensive Branding Package: Developed a full brand package that includes logo variations, custom icons, branded patterns, and a detailed style guide. This package ensures consistent brand presentation across all customer touchpoints.

• Social Media Management: Managed their social media accounts to enhance engagement with both local audiences and tourists. We implemented strategies that increased their reach and built a loyal online community around their brand.

• In-House Marketing and Newsletters: Designed and executed in-house marketing materials and newsletters that keep their audience informed and engaged with their latest offerings, events, and news.

• SEO and Website Development: Improved their existing website's SEO to boost visibility, moving them to the first page of Google for targeted keywords. Created a new, branded website that showcases Choice Health Bar’s unique offerings and personality, driving more traffic and customer engagement.

• Content Creation and Digital Strategy: Developed blogs and updated website content to reflect the brand’s voice and values, attracting new customers while strengthening loyalty among existing clients. Audited and restructured their social profiles to utilize SEO best practices, expanding their reach and influence.

Results:

• Stronger Brand Identity: The refreshed logo and comprehensive branding package have provided a more cohesive and versatile brand identity that resonates with both local and visitor audiences.

• Increased Online Visibility: Achieved first-page rankings on Google for targeted keywords, significantly boosting their online presence and attracting new customers.

• Expanded Reach and Engagement: Social media strategies have increased reach and engagement, creating a vibrant community of loyal followers and new customers.

• Enhanced Customer Loyalty: Consistent, engaging content across newsletters, social media, and blogs has strengthened the relationship with core clients and attracted new fans.

How We Can Help You:

Like Choice Health Bar, we can help refresh your brand while staying true to your values, increase your online visibility, and build a strong, engaged community. From branding and social media management to SEO and website development, we offer tailored solutions to help your business thrive.